Master of Business Administration

2022

Faculty Publications 2024

Faculty Publications 2023

Faculty Publications 2021

Faculty Publications 2020

Faculty Publications 2019

Faculty Publications 2018

Faculty Publications 2017

JOURNAL PUBLISHED 2022

• Dr. Saikumari. V, V. Sunitha, “Modern trends and practices in training and development in India”, international journal of research and analytical reviews (IJRAR), ISSN No:2349-5138, Vol:9 Issue: 2
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• Dr. Saikumari V, Arunraj A. “Challenges of eHealth and current developments in eHealth applications: An overview”, EAI Endorsed transactions on smart cities, doi: 10.4108/eetsc.v6i18.2261
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• Dr. Saikumari. V, Premnath E, Navaneethan K, Sooriyahari S and Sachin Dingra L. “The study on mahatma Gandhi national rural employment guarantee Act(mgnrega) with special reference to sivagangai District in Tamilnadu”, Korean review of International Studies, ISSN 1226-4741, Vol 15, issues 08, Oct 2022
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• Dr. Saikumari. V, Deepadharshini. B, Haritha. V, Hema Varna. J, Harikrishnan. V. ”A study on user interface design in E-commerce and its impact on consumer trust, Chennai”, Industrial Engineering Journal, ISSN 0970-2555, Vol 15, Issue 1, Oct 2022.
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• Kannan. A, S. Purushothaman, Karthick Chitrarasu, Allwyn Gnanadas. A, Subbulakshmi Packiriswamy, “To measure the prevalence of the use of phytotheraphy products for patient”, Bulletin of environment, pharmacology and life sciences, ISSN 2277-1808, Bull. Env. Pharmacol. Life sci, vol 10(11) May 2022.
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• Dr. S. Saravanan, Dr. R. Satish”, “Antecedent of customers purchase behaviour in shopping malls”, Specialusis ugdymas/ special education 2022, ISSN NO: 1392-5369 1 (43)
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• S. Purushothaman, R. Naveen Kumar, Haleema Praveen, “A study on maritime transportation shipment tracking to improve the supply chain activity with reference to Haesok shipping Pvt ltd, Chennai, shodhsamhita, ISSN NO: 2277-7067.
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• B. Selvakumar, K. Malar Mathi “Consumer preference on private labels brands: A special approach on apparel purchase in Coimbatore district”, Journal of the Asiatic society of Mumbai, ISSN: 0972-0766, vol. XCVI, No.3, 2022
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• B. Selvakumar, K. Malar Mathi, “A study on consumer buying behaviour towards private label brands: A special approach on apparel purchase”. Journal of the oriental institute, ISSN NO:0030-5324.
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• R. Jayashree, Pravina.C, Prathiba.G, Prathiban.P and Priyadharshini.S, “The future of the Indian print Media Industry in the digital age with reference to the new Indian express”, Manager-The British Journal of Administrative Management, ISSN No:1746-1278, Vol:58, Issue 05, Sep 2022
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• Dr. S. PURUSHOTHAMAN, JEYALAKSHMI M, JONAH GLADSON S, JANAKIRAMAN J P and ANANDHARAJA E, “A study on Customer satisfaction on retail outlets in Chennai”: Manager-The British Journal of Administrative Management, ISSN No:1746-1278, Vol:58, Issue 05, Sep 2022
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• Dr. R. SATISH, DINESH T, DIVYA N, SOUNDARYA.N and ABINAYA M,”A study on perception of civil engineers on home loan at Chennai city” : Manager-The British Journal of Administrative Management, ISSN No:1746-1278, Vol:58, Issue 05, Sep 2022
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• Mrs. S. Sasirekha, Dalvina Esther, Chandragiri, Bhuvaneswari, Agnessharon. “A study on the impact of digital marketing on consumer buying behaviour with reference to rodeo digitals Pvt Ltd, Chennai” Industrial Engineering Journal, ISSN 0970-2555, Vol 15, Issue 11, Oct 2022.
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• Mrs. Sasirekha, Pooza, Ponnivedha, Mugashraj, Monisha. “A study on employee perception about welfare measures in Lucas Indian Services limited”. Industrial Engineering Journal, ISSN 0970-2555, Vol 15, Issue 11, Oct 2022.